What’s changed in the past 5 years for sustainability? | MSC Seafood Futures Forum

Let me ask you all about that bigger picture. For you if you think about what’s happened
in the last four or five years what’s changed either socially, technologically, politically
or in terms indeed of what we know, what we’ve learned and how have those changes altered
the landscape and the expectations for the Marine Stewardship Council? Who’s like to start? It’s only a small question. Ally? There’s a fundamental in this for me and strangely
enough I was asked this question last week in another fora on what’s changed and I think
it is willingness to collaborate. It’s a you know on a pre-competitive basis. Ten years ago you wouldn’t have seen retailers
sitting in the room together and talking about pre-competitive issues and recognising the
need to move the dial on this and recognising that we can only do this by working together. I think more recently and there’s be more
willingness and a more adaptive approach by some members of the NGO sector who historically
may have taken a very very hard view on issues or recognising that that probably isn’t
the way to drive improvement and that by maybe taking a softer view and engaging in the dialogue
achieving outcomes in a slightly longer time scale that we might need it is actually the
way to deliver change Well if we go even further back than five years. I think over the last decade things have changed
fundamentally in the industry with the collaboration and
and the co-operation across the industry with the NGOs and with companies and I think that
the MSC has been an amazing catalyst for the way that sustainability has become embedded
into the individual company’s strategies. And when we walk around the Brussels Expo
here we can say that that certainly a lot of it may be window painting. We see the MSC signs everywhere. But I think that the way of thinking has evolved
incredibly and I think that the way that the MSC has facilitated this has been beyond any
expectations and I think that the real results of it will be seen when we look ten years
back. I think we will really realise how how profound
this change has been. Interesting. Annelie? It was mentioned before but what we see is
that consumers have for a while said that they are willing to change but we haven’t
really seen the change. But what we’re seeing now is that sustainability
becomes this driver of preference. That consumers are actually acting the way
they’ve said and I think that is a big big change. But they also think there’s an issue with
it and they start asking for transparency. So we’re going to have to be willing to open
up and we’re gonna have to become more transparent. Amanda? From the other side of the fence so to speak. Well I would hope at this point that speaking
on behalf of an NGO doesn’t put us on the other side of the fence given the importance
of collaboration as it’s been outlined. I would say I’ll go back even further and
say since the inception of the MSC there has been a large-scale change across global fisheries
governance and it’s moved in the direction that one would like to see it move in terms
of increased and more accountable governance. But it also means that the role of the MSC
changes. So before where it was the benchmark now you
see a lot of fisheries governance and management processes in large part catalysed I believe
by the MSC moving towards that same level of management or aspiring to that. And it means that the whole notion of sustainability
is not a static concept. So it raises the question now of where does
MSC fit into that broader playing field? But I think that we have to acknowledge that
there are a whole series of very positive changes in that broad landscape that have
been catalysed either directly or indirectly by the MSC.

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